PALS Smartest Card Library Awareness Campaign to Kick Off on April 1!
All PALS libraries are encouraged to get on board with the PALS "Smartest Card" library awareness campaign that will kick off on April 1, 2006. Visit the Smartest Card campaign area of the PALS website for promotional materials you can download, print and use at your library. LSTA grant funds will pay for movie theater ads and eight-page newspaper inserts across PALS. The PALS Marketing Team has also gathered pricing for a number of other promotional materials that your library can choose to order. Deadline for the first round of orders for the promotional materials is February 28. There will be another opportunity to order in July and perhaps later in the campaign. The list of promotional materials you can choose to purchase is available online also.
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