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	Join the PALS Marketing Power Team! FY2008 Meeting Schedule (13 KB)
Can't have Power without PR

Who: PALS member library staff and PALS staff who share an interest in advocating for/marketing PALS libraries and their services

Why: to increase public awareness of PALS member libraries and their benefit to their community

Member Benefits:

• networking / mentoring / sounding board with other library marketing practitioners
• sharing best marketing practices and ideas for resources, tips and tricks
• recognizing you are not alone in your library marketing efforts! Together we can be a louder voice advocating for libraries.
  

What Does the Team Do?

• develops the PALS annual marketing plan based on shared member/system marketing goals
• identifies shared marketing strategies appropriate for all PALS libraries
• identifies ways that PALS member libraries can implement agreed upon marketing strategies
• ensures consistency in collaborative marketing materials to send a unified message PALS-wide
• identifies other community opportunities that can "tie in" with the PALS annual marketing plan
• compiles results of shared marketing strategies into an annual report
  
  

Team Member Responsibilities:

• keep your library informed of PALS shared marketing activities and information
• attend PALS Marketing Team meetings and participate in development and implementation of shared marketing strategies
• assist with distribution of shared marketing information in your community, when appropriate
  

When and Where Does the Team Meet?

The team meets at least quarterly, or as needed, to complete our projects. We vary our meeting method (in-person, videoconference, OPAL) depending on the meeting agenda. Subscribe to the MarketingTeam mailing list to stay informed about Team meetings and projects. Contact Judy Hutchinson at PALS (x3150 or judyh@palsnet.info) with any questions or to join the Team!

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