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The Smartest Card. The Smartest Campaign. Put it to work for your library!

The Prairie Area Library System (PALS) has received a Library Services and Technology Act (LSTA) grant from the Illinois State Library to promote library services to area residents. This exciting initiative will use the “Smartest Card. Get it. Use it” @ your library message developed for the Public Library Association’s national campaign. For PALS, we have revised the messages and materials to work for academic, school and special libraries as well.

The PALS Marketing Team has been hard at work. Here are the details of the marketing campaign:

Ads in local movie theatres will begin on April 1, 2006. Ads will run throughout the rest of 2006. (List of theaters - PDF) Grant dollars allowed for placement in multi-theater complexes in major PALS markets. If you have a single theater in your community and are interested in your library partnering with them to show the movie ad, PALS can supply the artwork. Contact Judy at PALS if interested.

A special 8-page insert will run in local newspapers during National Library Week. (list of newspapers - PDF) The newspaper insert will include general messages about the value of libraries to your communities. Libraries can choose to purchase additional copies of the insert (see "additional promotional materials" order form link below). PALS will also be purchasing sufficient copies of the insert to mail to all PALS legislators and school superintendents. The proof of the newspaper insert will be available for review before purchase in March.

The PALS Marketing Team has assembled flyers, bookmarks and other print promotional materials that are available here on the PALS website. You can customize these materials for your library and/or can simply print them if you would like to use them for your local library's campaign.

The PALS Marketing Team has also gathered pricing for additional promotional materials that your library can choose to purchase through PALS for your library's campaign.

Here are some ideas and tips to help you incorporate the campaign at your library.

Please send us news on how you are using the campaign and success you have had at your library so we can evaluate the success of the campaign.

We encourage you to take advantage of this effort and to make it part of your library’s promotion strategy this year.

Funding for this grant was awarded by the Illinois State Library (ISL), a Division of the Office of Secretary of State, using funds provided by the Institute of Museum and Library Services (IMLS), under the federal Library Services and Technology Act (LSTA)